Tracy Rock
Tracy Rock
A seasoned marketing professional, Tracy is an expert in all things Datto, backup and BCDR. She has more than 25 years of experience launching and building brands across a broad range of categories. At Invenio IT, she oversees all marketing and brand development initiatives, with a focus on search engine marketing (SEM), search engine optimization (SEO), inbound marketing, social media and content strategy. Her diverse expertise in digital marketing and brand building has helped drive yearly double-digit sales growth at Invenio IT and has positioned the firm as an industry leader for data protection, business continuity and disaster recovery.
Expertise:
- Product Launches
- Branding
- Integrated Production
- SEO Strategy
- And, of course, all things related to data backup, business continuity, disaster recovery & cybersecurity
Awards & Recognition:
- Datto Innovator of the Year
- Datto Blue Partner
- CRN MSP 500
- CRN Tech Elite 250
- CRN Next Gen 250
Education:
- BS Advertising Management, SI Newhouse School of Public Communications
- BA Psychology, Syracuse University
Connect with Tracy:
Latest Posts:
Understanding Penetration Testing: What Is Pen Testing and Why It’s Important
Penetration testing (pen testing) simulates cyberattacks to identify vulnerabilities in a network or system. It helps organizations assess security defenses and address weaknesses before attackers exploit them
Manufacturing Business Continuity Plan Example [2025 Guide]
Maintaining business continuity in manufacturing is critical for preventing a costly halt in production. But unfortunately, not all manufacturers are equipped to prevent every disruption. Here’s what you need to know.
7 Strategies to Avoid Data Loss from Natural Disaster
All the big headlines go to ransomware these days, but there’s another threat that remains one of the top causes of data loss: natural disasters. Rain, flooding, fire, earthquakes – the list of threats goes on and on. And when they strike, they pose a serious risk to your IT infrastructure, especially your data.
How to Develop a Business Continuity Plan: A Comprehensive Guide
Planning for disaster is serious business. But that doesn’t mean creating your business continuity plan (BCP) has to be difficult. In this post, you’ll learn how to develop a business continuity plan.
Disaster Recovery Solutions: How to Choose the Best Data Backup
Choosing the Right Disaster Recovery Solutions for Your Business Choosing disaster recovery solutions is a big decision for any business. And since there are so
The Ultimate Disaster Recovery Plan for Small Business
A Disaster Recovery Plan for Small Business is a crucial component of business continuity planning designed to help companies recover quickly from disruptive events. This
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