Tracy Rock
Tracy Rock
A seasoned marketing professional, Tracy is an expert in all things Datto, backup and BCDR. She has more than 25 years of experience launching and building brands across a broad range of categories. At Invenio IT, she oversees all marketing and brand development initiatives, with a focus on search engine marketing (SEM), search engine optimization (SEO), inbound marketing, social media and content strategy. Her diverse expertise in digital marketing and brand building has helped drive yearly double-digit sales growth at Invenio IT and has positioned the firm as an industry leader for data protection, business continuity and disaster recovery.
Expertise:
- Product Launches
- Branding
- Integrated Production
- SEO Strategy
- And, of course, all things related to data backup, business continuity, disaster recovery & cybersecurity
Awards & Recognition:
- Datto Innovator of the Year
- Datto Blue Partner
- CRN MSP 500
- CRN Tech Elite 250
- CRN Next Gen 250
Education:
- BS Advertising Management, SI Newhouse School of Public Communications
- BA Psychology, Syracuse University
Connect with Tracy:

Latest Posts:
7 Real-Life Business Continuity Plan Examples You’ll Want to Read
Let’s look at 7 business continuity examples to show how organizations have worked to minimize downtime (or not) after critical events.
Use this Server Disaster Recovery Plan Template to Protect IT Infrastructure
Prepare for cyberattacks, natural disasters, and human error with our Server Disaster Recovery Plan Template. Learn the critical steps to get your IT systems back up and running quickly to ensure business continuity.
Small Business Backup Strategy: 15 Best Practices
Discover the top 15 best practices for small business data backup. Learn essential tips and strategies for effective business continuity.
25 Disaster Recovery Statistics That Prove Every Business Needs a Plan
Discover 25 shocking disaster recovery statistics that highlight the ongoing cost of interruptions, based on an evolving range of threats.
Assessing Threats: A Complete Guide to BCP Risk Management
Learn how to assess and document risks in your business continuity plan (BCP). This guide covers key components, risk assessments, and why BCP risk management is crucial for mitigating operational disruptions. Prioritize risk assessments for a resilient business.
Preventing Data Breaches with Cyber Awareness Training
Cyber awareness training is crucial for every company to prevent data breaches. Learn about cyber threat awareness, phishing simulations, and top training solutions.
About Invenio IT
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