Tracy Rock

Director of Marketing, Invenio IT

Tracy Rock

A seasoned marketing professional, Tracy is an expert in all things Datto, backup and BCDR. She has more than 25 years of experience launching and building brands across a broad range of categories. At Invenio IT, she oversees all marketing and brand development initiatives, with a focus on search engine marketing (SEM), search engine optimization (SEO), inbound marketing, social media and content strategy. Her diverse expertise in digital marketing and brand building has helped drive yearly double-digit sales growth at Invenio IT and has positioned the firm as an industry leader for data protection, business continuity and disaster recovery.

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Reliable IT strategy doesn't exist without careful thought and planning.

Turning IT Risk Into Opportunity: Why Strategy Matters

Discover how a reliable IT strategy can reduce downtime, prevent data loss, and support long-term business growth. Learn the warning signs of a weak IT foundation—and how the right IT partner can transform your operations.

Man working in a manufacturing plant, illustrating the practical application of a business continuity plan example in the 2025 guide.

Manufacturing Business Continuity Plan Example [2025 Guide]

Maintaining business continuity in manufacturing is critical for preventing a costly halt in production. But unfortunately, not all manufacturers are equipped to prevent every disruption. Here’s what you need to know.

Knight in armor, symbolizing protection and preparedness in disaster recovery scenarios.

2025 Disaster Recovery Scenarios Test Guide (with Examples)

A disaster recovery scenarios test offers the peace of mind that your business will be able to recover when an operational disruption occurs. However, knowing which disaster recovery scenarios to test can be tricky, particularly in an era when threats are constantly evolving.

The Real Top 7 Causes of Data Loss and How to Combat Them

The top causes of data loss for today’s businesses are human error, hardware failure, malware and other forms of cyberattacks. However, do you know how to prevent them?

A circular diagram illustrating the four stages of disaster management: 1. Prevention – actions taken before disasters to reduce risks and impacts; 2. Preparation – planning and readiness activities conducted prior to a disaster; 3. Response – immediate actions taken during or right after a disaster; 4. Recovery – post-disaster efforts to rebuild and restore normal operations. The cycle emphasizes the continuous nature of disaster management.

4 Disaster Management Stages Every Business Should Know

No business is immune to disaster. But with a comprehensive disaster management plan, any business can reduce the risk of an emergency situation and recover quickly when disruptions occur.

About Invenio IT

Invenio IT is a data protection firm that combines strategy and technology to virtually eliminate downtime. As early adopters of what are now some of the best data protection and cyber security systems available, we’ve built both rapport with our partners as well as expertise that has provided us with the opportunity to protect data across the Americas, Europe, and Asia.

Tracy Rock

Tracy Rock