Tracy Rock
Director of Marketing, Invenio IT
Tracy Rock
A seasoned marketing professional, Tracy is an expert in all things Datto, backup and BCDR. She has more than 25 years of experience launching and building brands across a broad range of categories. At Invenio IT, she oversees all marketing and brand development initiatives, with a focus on search engine marketing (SEM), search engine optimization (SEO), inbound marketing, social media and content strategy. Her diverse expertise in digital marketing and brand building has helped drive yearly double-digit sales growth at Invenio IT and has positioned the firm as an industry leader for data protection, business continuity and disaster recovery.
Expertise:
- Product Launches
- Branding
- Integrated Production
- SEO Strategy
- And, of course, all things related to data backup, business continuity, disaster recovery & cybersecurity
Awards & Recognition:
- Datto Innovator of the Year
- Datto Blue Partner
- CRN MSP 500
- CRN Tech Elite 250
- CRN Next Gen 250
Education:
- BS Advertising Management, SI Newhouse School of Public Communications
- BA Psychology, Syracuse University
Connect with Tracy:
Latest Posts:
How to Build Your Technology Foundation to Support Growth
Business growth is a good problem to have until it starts making things harder. What used to be fast and easy now takes extra
Disaster Recovery Statistics (2026): Downtime Costs, Risks & Recovery Gaps
Discover 25 shocking disaster recovery statistics that highlight the ongoing cost of interruptions, based on an evolving range of threats.
Don’t Automate Chaos: Preparing Your Systems for AI
AI is everywhere right now, and the pressure to do something with it is real. The question most business leaders are asking is whether they
Is Your Security Built Into Your Operations or Added On Later?
Security rarely fails loudly. More often, it slips out of alignment over time, with small gaps building quietly in the background while the business keeps
Are You Getting Full Value From Your Software?
Here’s a scenario most business owners will recognize: You’re paying for software your team uses every day. Nobody’s complaining about it and things are generally
Easy Checklist for Disaster Recovery Plans (Updated for 2026)
Disaster recovery plans are crucial for all businesses. Use this checklist as a foundation and consider consulting a professional to create a comprehensive, tailored plan.
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