Tracy Rock
Director of Marketing, Invenio IT
Tracy Rock
A seasoned marketing professional, Tracy is an expert in all things Datto, backup and BCDR. She has more than 25 years of experience launching and building brands across a broad range of categories. At Invenio IT, she oversees all marketing and brand development initiatives, with a focus on search engine marketing (SEM), search engine optimization (SEO), inbound marketing, social media and content strategy. Her diverse expertise in digital marketing and brand building has helped drive yearly double-digit sales growth at Invenio IT and has positioned the firm as an industry leader for data protection, business continuity and disaster recovery.
Expertise:
- Product Launches
- Branding
- Integrated Production
- SEO Strategy
- And, of course, all things related to data backup, business continuity, disaster recovery & cybersecurity
Awards & Recognition:
- Datto Innovator of the Year
- Datto Blue Partner
- CRN MSP 500
- CRN Tech Elite 250
- CRN Next Gen 250
Education:
- BS Advertising Management, SI Newhouse School of Public Communications
- BA Psychology, Syracuse University
Connect with Tracy:
Latest Posts:
Ransomware Attacks on Healthcare Facilities Have Doubled
2020 was an especially bad year for ransomware attacks on all types of organizations. However, hospitals and healthcare facilities were hit particularly hard.
Updated Disaster Recovery Scenarios Test Guide (with Examples)
A disaster recovery scenarios test offers the peace of mind that your business will be able to recover when an operational disruption occurs. However, knowing which disaster recovery scenarios to test can be tricky, particularly in an era when threats are constantly evolving.
The Productivity Payoff: What Businesses Gain When AI Is Done Right
Most teams aren’t short on effort — they’re short on time. We see it every day: smart, capable employees spending hours on manual tasks that
How AI Helps Businesses Scale Without Adding Complexity
Growth should feel like progress — not pressure. Yet for many business leaders, scaling quickly introduces friction instead of momentum. More customers mean more requests.
The Hidden Risks of DIY AI: What Businesses Miss Without an IT Partner
AI Can Accelerate Growth — or Create New Risks If You Go It Alone Artificial intelligence promises efficiency, speed, and innovation — and when it’s
AI-Driven Cybercrime Is Reshaping Risk for SMBs
We’re seeing artificial intelligence change the way businesses operate — and, just as importantly, the way cybercriminals attack. Today’s threats aren’t slow or obvious. They’re
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