Tracy Rock
Director of Marketing, Invenio IT
Tracy Rock
A seasoned marketing professional, Tracy is an expert in all things Datto, backup and BCDR. She has more than 25 years of experience launching and building brands across a broad range of categories. At Invenio IT, she oversees all marketing and brand development initiatives, with a focus on search engine marketing (SEM), search engine optimization (SEO), inbound marketing, social media and content strategy. Her diverse expertise in digital marketing and brand building has helped drive yearly double-digit sales growth at Invenio IT and has positioned the firm as an industry leader for data protection, business continuity and disaster recovery.
Expertise:
- Product Launches
- Branding
- Integrated Production
- SEO Strategy
- And, of course, all things related to data backup, business continuity, disaster recovery & cybersecurity
Awards & Recognition:
- Datto Innovator of the Year
- Datto Blue Partner
- CRN MSP 500
- CRN Tech Elite 250
- CRN Next Gen 250
Education:
- BS Advertising Management, SI Newhouse School of Public Communications
- BA Psychology, Syracuse University
Connect with Tracy:
Latest Posts:
Why Traditional Spam Filters are Struggling Against AI-Generated Phishing Emails
AI Has Changed Phishing. Email Security Must Change Too. For decades, spam filters have served as the frontline defense against malicious emails. They were highly
The Best Datto Competitors & Alternatives for BCDR (2026 Guide)
Explore the best Datto competitors for BCDR. Compare Veeam, Intronis, Axcient, Unitrends, and Cove to find the ideal backup solution for your organization.
FBI Warns Microsoft 365 Users About New MFA Bypass Scam (2026)
The FBI recently issued a warning about a sophisticated phishing campaign targeting Microsoft 365 users, including Outlook, Teams, and OneDrive accounts. According to reports, attackers
That “Old Tech” You’re Still Paying for Every Month May Be Costing More Than You Think
Most businesses do not suddenly wake up to a complete infrastructure failure. More often, operational problems build gradually over time through aging systems, recurring technical
How “We’ll Fix It Later” Quietly Turns Into Expensive IT Downtime
Taking a reactive approach to IT rarely feels like a major problem in the moment. A system starts running slightly slower than usual. An application
Most Businesses Don’t Have a Time Problem. They Have an Interruption Problem.
Every year around late June, people talk about the longest day of the year as if extra daylight somehow creates extra capacity. For most businesses,
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