Tracy Rock
Director of Marketing, Invenio IT
Tracy Rock
A seasoned marketing professional, Tracy is an expert in all things Datto, backup and BCDR. She has more than 25 years of experience launching and building brands across a broad range of categories. At Invenio IT, she oversees all marketing and brand development initiatives, with a focus on search engine marketing (SEM), search engine optimization (SEO), inbound marketing, social media and content strategy. Her diverse expertise in digital marketing and brand building has helped drive yearly double-digit sales growth at Invenio IT and has positioned the firm as an industry leader for data protection, business continuity and disaster recovery.
Expertise:
- Product Launches
- Branding
- Integrated Production
- SEO Strategy
- And, of course, all things related to data backup, business continuity, disaster recovery & cybersecurity
Awards & Recognition:
- Datto Innovator of the Year
- Datto Blue Partner
- CRN MSP 500
- CRN Tech Elite 250
- CRN Next Gen 250
Education:
- BS Advertising Management, SI Newhouse School of Public Communications
- BA Psychology, Syracuse University
Connect with Tracy:
Latest Posts:
5 Business Habits That Save Time and Prevent Costly IT Problems
Every business wants to save time. That’s one reason companies continue investing in automation, AI tools and productivity software designed to help employees work faster.
Disaster Recovery Plan for Small Business: Template & Tips for 2027
Creating a disaster recovery plan for a small business is essential. Operational disruptions are extremely costly for smaller companies, and a lack of continuity planning
The Q4 IT Checklist: 7 Things to Review Before the Year-End Rush
Back-to-school season is a good example of what preparation can accomplish. Families check schedules, buy supplies, adjust routines and solve logistical problems before the first
5 Business Continuity Questions Every Leadership Team Should Be Able to Answer
If a ransomware attack, power outage, hardware failure or cloud disruption stopped part of your business tomorrow, what would happen next? Most leadership teams can
Business Continuity Management (BCM): Framework, Plan Structure & Best Practices
Just how important is BCM Business Continuity Management, and what goes into it? Find out everything you need to know in one article.
10 Most Important Business Continuity Plan Objectives
To create a comprehensive plan for recovering from disasters, it is crucial to identify your business continuity plan objectives. Here are 9 objectives that will help focus your team’s efforts on establishing resilience in your operations.
About Invenio IT
Start protecting your data with us today.
Free risk-free trials, with support