Tracy Rock
Director of Marketing, Invenio IT
Tracy Rock
A seasoned marketing professional, Tracy is an expert in all things Datto, backup and BCDR. She has more than 25 years of experience launching and building brands across a broad range of categories. At Invenio IT, she oversees all marketing and brand development initiatives, with a focus on search engine marketing (SEM), search engine optimization (SEO), inbound marketing, social media and content strategy. Her diverse expertise in digital marketing and brand building has helped drive yearly double-digit sales growth at Invenio IT and has positioned the firm as an industry leader for data protection, business continuity and disaster recovery.
Expertise:
- Product Launches
- Branding
- Integrated Production
- SEO Strategy
- And, of course, all things related to data backup, business continuity, disaster recovery & cybersecurity
Awards & Recognition:
- Datto Innovator of the Year
- Datto Blue Partner
- CRN MSP 500
- CRN Tech Elite 250
- CRN Next Gen 250
Education:
- BS Advertising Management, SI Newhouse School of Public Communications
- BA Psychology, Syracuse University
Connect with Tracy:
Latest Posts:
4 IT Budgeting Mistakes That Lead to Unexpected Costs
An IT budget can look perfectly reasonable at the beginning of the year. Equipment costs are accounted for, software subscriptions are approved, and technology spending
Cost of Data Loss & Breaches (Updated for 2027)
Data loss is one of the most common causes of business disruption today—and one of the most costly. When critical files get wiped out, operations suffer and downtime ensues.
Best Datto Products in 2027: A Guide to Every Datto Device, Appliance & Backup Solution
Datto continues to lead in BCDR by evolving its product lineup to help businesses prevent data loss and recover quickly. This guide offers an overview of each Datto backup solution to help you choose the right one for your needs.
2027 Disaster Recovery Scenarios Test Guide (with Examples)
A disaster recovery scenarios test offers the peace of mind that your business will be able to recover when an operational disruption occurs. However, knowing which disaster recovery scenarios to test can be tricky, particularly in an era when threats are constantly evolving.
8 Business Continuity Providers & Resources to Know in 2027
Choosing the right business continuity providers will ensure that your business can rapidly recover after a critical event. But with so many different companies that provide business continuity services, the choices can be overwhelming.
Phishing Scams Have Changed. Has Your Security Kept Up?
For years, employees were taught to recognize phishing emails by looking for obvious warning signs: spelling mistakes, strange formatting, suspicious links and messages that didn’t
About Invenio IT
Start protecting your data with us today.
Free risk-free trials, with support