Tracy Rock
Director of Marketing, Invenio IT
Tracy Rock
A seasoned marketing professional, Tracy is an expert in all things Datto, backup and BCDR. She has more than 25 years of experience launching and building brands across a broad range of categories. At Invenio IT, she oversees all marketing and brand development initiatives, with a focus on search engine marketing (SEM), search engine optimization (SEO), inbound marketing, social media and content strategy. Her diverse expertise in digital marketing and brand building has helped drive yearly double-digit sales growth at Invenio IT and has positioned the firm as an industry leader for data protection, business continuity and disaster recovery.
Expertise:
- Product Launches
- Branding
- Integrated Production
- SEO Strategy
- And, of course, all things related to data backup, business continuity, disaster recovery & cybersecurity
Awards & Recognition:
- Datto Innovator of the Year
- Datto Blue Partner
- CRN MSP 500
- CRN Tech Elite 250
- CRN Next Gen 250
Education:
- BS Advertising Management, SI Newhouse School of Public Communications
- BA Psychology, Syracuse University
Connect with Tracy:
Latest Posts:
FBI Warns Microsoft 365 Users About New MFA Bypass Scam (2026)
The FBI recently issued a warning about a sophisticated phishing campaign targeting Microsoft 365 users, including Outlook, Teams, and OneDrive accounts. According to reports, attackers
That “Old Tech” You’re Still Paying for Every Month May Be Costing More Than You Think
Most businesses do not suddenly wake up to a complete infrastructure failure. More often, operational problems build gradually over time through aging systems, recurring technical
How “We’ll Fix It Later” Quietly Turns Into Expensive IT Downtime
Taking a reactive approach to IT rarely feels like a major problem in the moment. A system starts running slightly slower than usual. An application
Most Businesses Don’t Have a Time Problem. They Have an Interruption Problem.
Every year around late June, people talk about the longest day of the year as if extra daylight somehow creates extra capacity. For most businesses,
Why Summer Is Prime Time for Phishing, Ransomware & Business Email Attacks
School’s out, routines shift, and for many businesses, the workday starts to look a little different this time of year. People work remotely more often.
Business Continuity in Manufacturing: Best Practices & Backup Solutions for 2026
Maintaining business continuity in manufacturing is critical for preventing a costly halt in production. But unfortunately, not all manufacturers are equipped to prevent every disruption. Here’s what you need to know.
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