Tracy Rock
Director of Marketing, Invenio IT
Tracy Rock
A seasoned marketing professional, Tracy is an expert in all things Datto, backup and BCDR. She has more than 25 years of experience launching and building brands across a broad range of categories. At Invenio IT, she oversees all marketing and brand development initiatives, with a focus on search engine marketing (SEM), search engine optimization (SEO), inbound marketing, social media and content strategy. Her diverse expertise in digital marketing and brand building has helped drive yearly double-digit sales growth at Invenio IT and has positioned the firm as an industry leader for data protection, business continuity and disaster recovery.
Expertise:
- Product Launches
- Branding
- Integrated Production
- SEO Strategy
- And, of course, all things related to data backup, business continuity, disaster recovery & cybersecurity
Awards & Recognition:
- Datto Innovator of the Year
- Datto Blue Partner
- CRN MSP 500
- CRN Tech Elite 250
- CRN Next Gen 250
Education:
- BS Advertising Management, SI Newhouse School of Public Communications
- BA Psychology, Syracuse University
Connect with Tracy:
Latest Posts:
10 Most Important Business Continuity Plan Objectives
To create a comprehensive plan for recovering from disasters, it is crucial to identify your business continuity plan objectives. Here are 9 objectives that will help focus your team’s efforts on establishing resilience in your operations.
When the Emergency Hits, It’s Too Late to Plan
When a critical system goes down, the first few minutes matter. That isn’t the time to decide who is responsible for recovery, determine which applications
The 4 Most Expensive Backup Assumptions Businesses Make
A backup strategy can look perfectly healthy right up until the moment you need to recover. Backup jobs are completing. Monitoring tools aren’t reporting major
The Fire Drill No Business Owner Wants to Run
When a fire alarm goes off at a school, nobody stops to figure out what to do next. Students know where to go. Teachers know
Google Workspace DLP Doesn’t Prevent Data Loss. Here’s What Does.
Many organizations assume that enabling Google Workspace Data Loss Prevention (DLP) means their data is protected against loss. But this is not true. In this
The Most Dangerous Risks in Your Business Don’t Swim on the Surface
On the surface, the water looks calm. That’s what makes Shark Week fascinating every year. The danger is never visible on the surface—it’s what’s already
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