Tracy Rock
Director of Marketing, Invenio IT
Tracy Rock
A seasoned marketing professional, Tracy is an expert in all things Datto, backup and BCDR. She has more than 25 years of experience launching and building brands across a broad range of categories. At Invenio IT, she oversees all marketing and brand development initiatives, with a focus on search engine marketing (SEM), search engine optimization (SEO), inbound marketing, social media and content strategy. Her diverse expertise in digital marketing and brand building has helped drive yearly double-digit sales growth at Invenio IT and has positioned the firm as an industry leader for data protection, business continuity and disaster recovery.
Expertise:
- Product Launches
- Branding
- Integrated Production
- SEO Strategy
- And, of course, all things related to data backup, business continuity, disaster recovery & cybersecurity
Awards & Recognition:
- Datto Innovator of the Year
- Datto Blue Partner
- CRN MSP 500
- CRN Tech Elite 250
- CRN Next Gen 250
Education:
- BS Advertising Management, SI Newhouse School of Public Communications
- BA Psychology, Syracuse University
Connect with Tracy:
Latest Posts:
Can Employees Still Spot a Phishing Email in the Age of AI?
Over 82% of all phishing emails now contain AI-generated elements, according to a 2025 report. This is allowing threat actors to craft highly deceptive and
Midyear IT Assessment: 5 Areas Every Business Should Review Before the Second Half of the Year
January is when businesses set goals, approve budgets, and roll out new technology. By July, however, most organizations look very different than they did at
6 Questions Smart Companies Ask Their IT Provider Every Quarter
Technology shouldn’t just support your business—it should help protect it, improve it, and prepare it for what’s next. Unfortunately, many organizations only hear from their
The Real Top 7 Causes of Data Loss in 2026 (and How to Combat Them)
The top causes of data loss for today’s businesses are human error, hardware failure, malware and other forms of cyberattacks. However, do you know how to prevent them?
Why Traditional Spam Filters are Struggling Against AI-Generated Phishing Emails
AI Has Changed Phishing. Email Security Must Change Too. For decades, spam filters have served as the frontline defense against malicious emails. They were highly
The Best Datto Competitors & Alternatives for BCDR (2026 Guide)
Explore the best Datto competitors for BCDR. Compare Veeam, Intronis, Axcient, Unitrends, and Cove to find the ideal backup solution for your organization.
About Invenio IT
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