Tracy Rock
Director of Marketing, Invenio IT
Tracy Rock
A seasoned marketing professional, Tracy is an expert in all things Datto, backup and BCDR. She has more than 25 years of experience launching and building brands across a broad range of categories. At Invenio IT, she oversees all marketing and brand development initiatives, with a focus on search engine marketing (SEM), search engine optimization (SEO), inbound marketing, social media and content strategy. Her diverse expertise in digital marketing and brand building has helped drive yearly double-digit sales growth at Invenio IT and has positioned the firm as an industry leader for data protection, business continuity and disaster recovery.
Expertise:
- Product Launches
- Branding
- Integrated Production
- SEO Strategy
- And, of course, all things related to data backup, business continuity, disaster recovery & cybersecurity
Awards & Recognition:
- Datto Innovator of the Year
- Datto Blue Partner
- CRN MSP 500
- CRN Tech Elite 250
- CRN Next Gen 250
Education:
- BS Advertising Management, SI Newhouse School of Public Communications
- BA Psychology, Syracuse University
Connect with Tracy:
Latest Posts:
8 Business Continuity Providers & Resources to Know in 2027
Choosing the right business continuity providers will ensure that your business can rapidly recover after a critical event. But with so many different companies that provide business continuity services, the choices can be overwhelming.
Phishing Scams Have Changed. Has Your Security Kept Up?
For years, employees were taught to recognize phishing emails by looking for obvious warning signs: spelling mistakes, strange formatting, suspicious links and messages that didn’t
6 Types of Insider Threats & How to Protect Your Business
When businesses think about cybersecurity threats, they often picture an outside attacker trying to break into their network. But not every cyber threat starts outside
How to Prevent Data Loss from Hardware Failure (2027 Best Practices)
System malfunctions are inevitable. However, there are ways to ensure you mitigate data loss from hardware failure. Keep reading for more.
5 Business Habits That Save Time and Prevent Costly IT Problems
Every business wants to save time. That’s one reason companies continue investing in automation, AI tools and productivity software designed to help employees work faster.
Disaster Recovery Plan for Small Business: Template & Tips for 2027
Creating a disaster recovery plan for a small business is essential. Operational disruptions are extremely costly for smaller companies, and a lack of continuity planning
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