Tracy Rock
Director of Marketing, Invenio IT
Tracy Rock
A seasoned marketing professional, Tracy is an expert in all things Datto, backup and BCDR. She has more than 25 years of experience launching and building brands across a broad range of categories. At Invenio IT, she oversees all marketing and brand development initiatives, with a focus on search engine marketing (SEM), search engine optimization (SEO), inbound marketing, social media and content strategy. Her diverse expertise in digital marketing and brand building has helped drive yearly double-digit sales growth at Invenio IT and has positioned the firm as an industry leader for data protection, business continuity and disaster recovery.
Expertise:
- Product Launches
- Branding
- Integrated Production
- SEO Strategy
- And, of course, all things related to data backup, business continuity, disaster recovery & cybersecurity
Awards & Recognition:
- Datto Innovator of the Year
- Datto Blue Partner
- CRN MSP 500
- CRN Tech Elite 250
- CRN Next Gen 250
Education:
- BS Advertising Management, SI Newhouse School of Public Communications
- BA Psychology, Syracuse University
Connect with Tracy:
Latest Posts:
How to Prevent Data Loss from Hardware Failure (Updated for 2026)
System malfunctions are inevitable. However, there are ways to ensure you mitigate data loss from hardware failure. Keep reading for more.
7 Real Business Continuity Examples (Cost, Recovery Time & Lessons Learned)
Let’s look at 7 business continuity examples to show how organizations have worked to minimize downtime (or not) after critical events.
Why Peace of Mind Is a Legitimate Business Investment
The Quiet Pressure Most Leaders Carry Most business owners carry a tension that never completely disappears. It doesn’t usually show up as panic or stress.
Getting Back to Work Matters More Than Preventing Every Problem
Something Will Break. That’s Not Pessimism — It’s Reality. Something will break eventually. It won’t happen on a slow day. It won’t wait for a
Your Business Needs Fewer Surprises, Not More IT Tools
Small disruptions are the ones that slow businesses most It often begins with something small. Picture a busy morning. A proposal is nearly finished, a
The Hidden Yet Easily Preventable Causes of Downtime
When most people hear the word downtime, they imagine dramatic scenarios — a cyberattack, a regional outage, a natural disaster, or a major system failure.
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