Tracy Rock
Director of Marketing, Invenio IT
Tracy Rock
A seasoned marketing professional, Tracy is an expert in all things Datto, backup and BCDR. She has more than 25 years of experience launching and building brands across a broad range of categories. At Invenio IT, she oversees all marketing and brand development initiatives, with a focus on search engine marketing (SEM), search engine optimization (SEO), inbound marketing, social media and content strategy. Her diverse expertise in digital marketing and brand building has helped drive yearly double-digit sales growth at Invenio IT and has positioned the firm as an industry leader for data protection, business continuity and disaster recovery.
Expertise:
- Product Launches
- Branding
- Integrated Production
- SEO Strategy
- And, of course, all things related to data backup, business continuity, disaster recovery & cybersecurity
Awards & Recognition:
- Datto Innovator of the Year
- Datto Blue Partner
- CRN MSP 500
- CRN Tech Elite 250
- CRN Next Gen 250
Education:
- BS Advertising Management, SI Newhouse School of Public Communications
- BA Psychology, Syracuse University
Connect with Tracy:
Latest Posts:
Automation Shortcuts That Save Time and Money (Without Adding Complexity)
A partner at a midsize accounting firm noticed something unusual in a workload report. One senior employee was spending nearly six hours a week moving
The Hidden Advantage of an IT Guide: Simplify Systems & Improve Continuity
Most business leaders already know their IT environment could use a cleanup. Not because anything is broken, but because things feel heavier than they should.
The ROI of Decluttering Your Tech: Reduce Costs, Improve Continuity
When something in your business slows down, the instinct is to add. A new tool. A better platform. Another layer of protection. It feels like
What’s Hiding in Your IT Closet? (And How It Impacts Business Continuity)
When everything is working, it’s easy to assume your IT environment is fine. Systems are online. Files are accessible. The team gets through the day.
Small Business Backup Strategy: A Framework for 2026
Discover the top 15 best practices for small business data backup. Learn essential tips and strategies for effective business continuity.
How to Prevent Data Loss from Hardware Failure (Updated for 2026)
System malfunctions are inevitable. However, there are ways to ensure you mitigate data loss from hardware failure. Keep reading for more.
About Invenio IT
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