Tracy Rock
Director of Marketing, Invenio IT
Tracy Rock
A seasoned marketing professional, Tracy is an expert in all things Datto, backup and BCDR. She has more than 25 years of experience launching and building brands across a broad range of categories. At Invenio IT, she oversees all marketing and brand development initiatives, with a focus on search engine marketing (SEM), search engine optimization (SEO), inbound marketing, social media and content strategy. Her diverse expertise in digital marketing and brand building has helped drive yearly double-digit sales growth at Invenio IT and has positioned the firm as an industry leader for data protection, business continuity and disaster recovery.
Expertise:
- Product Launches
- Branding
- Integrated Production
- SEO Strategy
- And, of course, all things related to data backup, business continuity, disaster recovery & cybersecurity
Awards & Recognition:
- Datto Innovator of the Year
- Datto Blue Partner
- CRN MSP 500
- CRN Tech Elite 250
- CRN Next Gen 250
Education:
- BS Advertising Management, SI Newhouse School of Public Communications
- BA Psychology, Syracuse University
Connect with Tracy:
Latest Posts:
2026 Salesforce Outage Updates & Backup Recommendations
Even Salesforce, with its stringent security and tested procedures, experienced a serious outage in September 2023 that affected a large number of customers across all their services. Is your organization prepared?
10 Key Components of Business Continuity Management (BCM)
Just how important is BCM Business Continuity Management, and what goes into it? Find out everything you need to know in one article.
Ransomware Attacks on Healthcare Facilities Have Doubled
2020 was an especially bad year for ransomware attacks on all types of organizations. However, hospitals and healthcare facilities were hit particularly hard.
4 Disaster Management Stages Every Business Should Know
No business is immune to disaster. But with a comprehensive disaster management plan, any business can reduce the risk of an emergency situation and recover quickly when disruptions occur.
Updated Disaster Recovery Scenarios Test Guide (with Examples)
A disaster recovery scenarios test offers the peace of mind that your business will be able to recover when an operational disruption occurs. However, knowing which disaster recovery scenarios to test can be tricky, particularly in an era when threats are constantly evolving.
The Productivity Payoff: What Businesses Gain When AI Is Done Right
Most teams aren’t short on effort — they’re short on time. We see it every day: smart, capable employees spending hours on manual tasks that
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