Tracy Rock

Director of Marketing, Invenio IT

Tracy Rock

A seasoned marketing professional, Tracy is an expert in all things Datto, backup and BCDR. She has more than 25 years of experience launching and building brands across a broad range of categories. At Invenio IT, she oversees all marketing and brand development initiatives, with a focus on search engine marketing (SEM), search engine optimization (SEO), inbound marketing, social media and content strategy. Her diverse expertise in digital marketing and brand building has helped drive yearly double-digit sales growth at Invenio IT and has positioned the firm as an industry leader for data protection, business continuity and disaster recovery.

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Close-up of a business cyber insurance policy document on a desk, highlighting coverage details for ransomware, data breaches, and business interruption, illustrating cybersecurity risk protection for companies.

Cyber Insurance Requirements: Why a Policy Isn’t Enough

Cyber insurance requirements are evolving in 2025. Learn what insurers demand, why standards are rising, and how backups help secure coverage.

Group of professionals collaborating on laptops around a table, discussing real-life business continuity plan examples.

7 Real-Life Business Continuity Plan Examples You’ll Want to Read

Let’s look at 7 business continuity examples to show how organizations have worked to minimize downtime (or not) after critical events.

Hero image for the blog on Google Workspace data loss. The image features a laptop displaying a Google Workspace screen, symbolizing the importance of data protection. It highlights the risks of data loss and emphasizes strategies for safeguarding information within Google Workspace

Google Workspace Data Loss: Critical Tips for Backup, Recovery & DLP

Discover the impact of Google Workspace data loss and explore top SaaS backup solutions. Learn how to protect your organization’s cloud data and prevent costly disruptions and financial losses

Worker using machinery at a manufacturing plant—illustrating the importance of having a Manufacturing Disaster Recovery Plan Template in place to ensure operational continuity.

Avoid Downtime with this Manufacturing Disaster Recovery Plan Template

Use this manufacturing disaster recovery plan template to help reduce the risk of costly downtime and data loss.

Smartphone screen displaying popular SaaS apps like Microsoft 365 and Google Workspace, representing cloud tools that can be protected from AiTM attacks with SaaS security solutions.

What Are AiTM Attacks? Understanding the Rising Threat of Adversary-in-the-Middle Tactics

In today’s increasingly cloud-based world, your business likely depends on platforms like Microsoft 365, Google Workspace, Salesforce, and other SaaS applications to operate. These tools

About Invenio IT

Invenio IT is a data protection firm that combines strategy and technology to virtually eliminate downtime. As early adopters of what are now some of the best data protection and cyber security systems available, we’ve built both rapport with our partners as well as expertise that has provided us with the opportunity to protect data across the Americas, Europe, and Asia.

Tracy Rock

Tracy Rock