Tracy Rock
Director of Marketing, Invenio IT
Tracy Rock
A seasoned marketing professional, Tracy is an expert in all things Datto, backup and BCDR. She has more than 25 years of experience launching and building brands across a broad range of categories. At Invenio IT, she oversees all marketing and brand development initiatives, with a focus on search engine marketing (SEM), search engine optimization (SEO), inbound marketing, social media and content strategy. Her diverse expertise in digital marketing and brand building has helped drive yearly double-digit sales growth at Invenio IT and has positioned the firm as an industry leader for data protection, business continuity and disaster recovery.
Expertise:
- Product Launches
- Branding
- Integrated Production
- SEO Strategy
- And, of course, all things related to data backup, business continuity, disaster recovery & cybersecurity
Awards & Recognition:
- Datto Innovator of the Year
- Datto Blue Partner
- CRN MSP 500
- CRN Tech Elite 250
- CRN Next Gen 250
Education:
- BS Advertising Management, SI Newhouse School of Public Communications
- BA Psychology, Syracuse University
Connect with Tracy:
Latest Posts:
2025 Salesforce Outage Updates & Backup Recommendations
Even Salesforce, with its stringent security and tested procedures, experienced a serious outage in September 2023 that affected a large number of customers across all their services. Is your organization prepared?
What Are AiTM Attacks? Understanding the Rising Threat of Adversary-in-the-Middle Tactics
In today’s increasingly cloud-based world, your business likely depends on platforms like Microsoft 365, Google Workspace, Salesforce, and other SaaS applications to operate. These tools
15 Data Loss Statistics All Businesses Should Know in 2025
Today, it’s easier than ever for small to mid-sized businesses to get the enterprise-level data protection that previously only large organizations had access to. But despite these advancements, today’s business continuity statistics should still be a red flag for organizations in every industry.
Turning IT Risk Into Opportunity: Why Strategy Matters
Discover how a reliable IT strategy can reduce downtime, prevent data loss, and support long-term business growth. Learn the warning signs of a weak IT foundation—and how the right IT partner can transform your operations.
Manufacturing Business Continuity Plan Example [2025 Guide]
Maintaining business continuity in manufacturing is critical for preventing a costly halt in production. But unfortunately, not all manufacturers are equipped to prevent every disruption. Here’s what you need to know.
2025 Disaster Recovery Scenarios Test Guide (with Examples)
A disaster recovery scenarios test offers the peace of mind that your business will be able to recover when an operational disruption occurs. However, knowing which disaster recovery scenarios to test can be tricky, particularly in an era when threats are constantly evolving.
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