We Save Data & We’re Masters of Marketing for Small Business

by Jul 18, 2016Business Continuity, General Tech

Understanding marketing for small business is a requirement if you want to stay in  business.

This has been a great year at Invenio IT. In addition to keeping our clients data safe 24 hours a day, we’re also proud that we’ve been getting recognition for something else–our marketing.

Earlier in the year, we contributed to a book about marketing to MSPs as well as served as a panelist for a webinar that covered hot topics for every business, such as: search engine optimization, lead generation and content marketing.

What’s more, Invenio IT was acknowledged by Datto, the leader in intelligent business continuity, as a top innovator in the industry. The news was shared this year at DattoCon 2016, among a sea of our peers. To be transparent, we didn’t get the gold (Datto). And, being the competitive person that I am, I was a bit upset (okay, more than just a little) that we didn’t take first place. As Vince Lombardi has said, “Show me a good loser, and I’ll show you a loser”? And, I digress.

I am extraordinarily proud of our team (including Grant Brown, one of our partners at Datto) and what we’ve been able to achieve to date. And, we’re certainly not done yet. Coming out of DattoCon 16, we have lots of ideas that we trust will result in increased productivity as well as taking home that golden Datto in Denver.

Until then, will continue to come in to work each and every day with massive enthusiasm as we really love what we do. While we are a relatively small company, we have been able to make an impact across the United States, Europe and the Caribbean–and, I’m very proud of our team. Now, let’s keep it going!

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Dale Shulmistra is a Business Continuity Specialist at Invenio IT, responsible for shaping the company’s technology initiatives -- selecting, designing, implementing & supporting business continuity solutions to bolster client operational efficiencies and eliminate downtime.

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