4 Business Continuity Benefits that Make All the Difference

by | Nov 22, 2016

Business Continuity Benefits Matter in During a Disaster

We are living in a volatile time when virtually anything could happen. Whether it’s a man-made incident, or a natural disaster, you have to consider your business could shut down for days in worst case scenarios. In the meantime, do you have any method of keeping your business going so you don’t face the severe reality of downtime?

Statistics show downtime continues being a massively expensive problem for businesses of all types. It now costs $74,000 for mid-sized companies, and up to $800,000 for enterprises.

That’s a real eye-opener for you if you thought you wouldn’t lose a lot with a shutdown lasting just a day or two. In reality, you could place yourself in financial jeopardy and maybe never recover.

This is why business continuity is essential considering some other dangers may occur during downtime you may not know. One includes cybercriminals infiltrating your system with ransomware while you’re down.

Here’s other business continuity benefits to consider to save your business life.

  1. Maintaining Your Operations and Service Delivery

Part of your business is no doubt service delivery, especially if some of your primary operations are online. Would you be able to keep operations like this going if you suddenly found yourself in a disastrous situation?

With a quality business continuity plan in place, you’ll be able to keep your delivery equipment running so you don’t get overloaded with angry calls from customers. More so, business continuity plans give you insight in advance about what could become impacted the most so you take immediate action.

One part of a bigger solution is using the cloud to protect your systems. Datto is one of the best at providing this and integrating so much more to make continuity comprehensive.

     2. Building Customer Confidence

While keeping things going in your business can keep you from ending up in a standstill for days, you’re also creating more confidence in your customers. Trust from customers is everything today in order to keep loyalty and not lose out to competitors.

When you keep up operations during calamities, you’ll gain a lot more respect from customers who depend on you to get their favorite products on time. They’ll also have more confidence in you that you take potential disasters seriously and prepare for them.

With Datto, your recovery time objective (RTO) is just seconds, which is just enough time to squelch your stressful gasp.

     3. Competitive Advantage

You may have local competitors you’re constantly competing with in attracting customers. All of you may end up in a disaster, though they may not have a business continuity plan in place like you do.

If not, you have the upper hand in keeping going without incident. Even though you obviously don’t want to see any business shut down from lack of preparedness, proving your survival is an advantage toward long-term success.

     4. Keeping Yourself Compliant

Another danger to not keeping continuity going is violating regulations in the safety of your data. It’s more than possible a hacker could get into your network during downtime and compromise private customer data.

Not only will you have capital losses after excessive downtime, you’ll also have to deal with explaining to customers why their data became stolen when you could have taken smarter measures.

When you use Datto services, you have cloud protection and local protection so all data has thorough shielding from cyber thieves. Thanks to full-time monitoring, you won’t have to worry about your systems becoming thwarted when you’re experiencing the pain of downtime.

Overall, smart business continuity eliminates downtime from the lexicon so you can preserve your brand value and company reputation.

Contact us at Invenio IT to learn more about our IT services and how Datto is a leader in protecting all industries.

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Dale Shulmistra is a Business Continuity Specialist at Invenio IT, responsible for shaping the company’s technology initiatives -- selecting, designing, implementing & supporting business continuity solutions to bolster client operational efficiencies and eliminate downtime.

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