The new SaaS is exciting (Storage as a Service)

by | Sep 14, 2015 | Business Continuity

Think you know everything there is to know about storage as a service–think again

Some small businesses are more data conscious than others, which means they should be especially aware of the benefits of using Storage as a Service. For example, a small marketing firm juggles a great deal of data to improve the results it achieves for its clients. Some of this data is public, but a significant portion of the data is proprietary information generated by the client or by the marketing firm. To say that data is the lifeblood of this business is no exaggeration.

One marketing solopreneurship thrived on generating marketing materials and informational products for clients. The total tangible value of the business was maybe $2,500 — consisting of the solopreneur’s laptop, printers, and office furniture. The intangible value of the business was much higher — consisting of the materials and products produced and the stored research that went into those projects that could be re-used for future ones. The vast majority of this business’s value came in the form of data.

This marketing solopreneur marketed her services by demonstrating the cost-savings she could produce by maintaining minimal overhead. She served clients who needed high quality marketing to make their businesses successful, but who could not pay the market price for the level of quality they needed. While marketing firms and boutiques with her level of education and experience would charge $150 or more per hour, her cost-savings measures allowed her to charge $50 per hour and remain profitable.

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This marketer achieved her low overhead by leveraging the services of other businesses — businesses like Invenio IT — to produce and safeguard her most valuable assets — her data — while she focused her energies on doing what she did best. Storage as a Service delivers this advantage by taking the burden of data storage and data protection off the shoulders of small- and medium-sized businesses. Instead of investing in their own dedicated IT teams, these businesses utilize Storage as a Service and other outsourcing options to maintain the focus of their resources on their clients. If you’re looking to invest in a real advantage, safeguard your data by contacting us. We’ll keep your data safe, so you can get back to work.

Dale Shulmistra is a Business Continuity Specialist at Invenio IT, responsible for shaping the company’s technology initiatives -- selecting, designing, implementing & supporting business continuity solutions to bolster client operational efficiencies and eliminate downtime.