The Consensus on Super Bowl 50 Technology

by | Feb 8, 2016 | Business Continuity

Anyone even notice the “new” Super Bowl 50 technology?

As expected, leading up to the Super Bowl, there was a lot of hype. There was massive media coverage, analyst predictions and parties as well as all the feel-good, off-the-field backstories of adversity and perseverance. However, this year there was also a lot of chatter about the Super Bowl 50 technology, which promised to be, wait for it. . .legendary.

Yes, CBS and the host city promised fancy, new cameras that would let you see the action from the vantage point of the players, high-tech microphones in new locations to bring viewers the true “spirit” of the game as well as introduced the NFL’s Next Gen stats that track how fast and far players run over the course of the day so stats can be compared between players. In addition, officials were to be able to use network replays when they review a play–which should help in officiating.

That said, I watched the big game, was a aware of the new and improved Super Bowl 50 technology and was left fairly unimpressed. Sure, I noticed a few new camera angles and updated on-screen graphics, but overall. . .big whoopee, I honestly didn’t notice any swooping changes or have an enhanced experience.

Perhaps I was more into the high-scoring, action-packed game? No, that’s not it. And, believe me, I was looking for some excitement. I think it was just that CBS over promised and under-delivered on the big Super Bowl 50 technology. That said, I was quite pleased there weren’t any technological hiccups like power outages and lost feeds.

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Am I being harsh? What did you honestly think of the Super Bowl 50 technology? Did you even notice a difference?

In all seriousness, while the Super Bowl 50 technology did not excite me, I can appreciate not debuting wildly new and different technology on the nation’s biggest stage. As will any new technology, there are bound to be kinks and they should be worked out behind closed doors.

Tracy Rock is the Director of Marketing at Invenio IT. Tracy is responsible for all media-related initiatives as well as external communications—including, branding, public relations, promotions, advertising and social media. She is one busy lady and we are lucky to have her!

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