The Critical Link Between Big Data and IT Managed Services

by | Aug 24, 2015 | Business Continuity

IT Managed Services and the growing collection of data go hand-in-hand.

If you’re like the average, non-techie Internet user, you’ve likely been hearing about, “big data,” for about a year or so. However, you might not realize that Big Data is more than a buzz word and it’s not something that only your IT managed services team can understand.

Big Data is actually an entity that you’ve been actively engaged in creating for years now.

Every program you’ve ever interacted with online, (like Facebook, your email accounts, your favorite forums etc.) has been collecting and compiling data since the Internet became part of so many homes worldwide. Pundits now call this body of information, “Big Data.”

Because this information is so valuable, business analysis has become an incredibly important part of growing businesses; (in many cases), even more so than traditional marketing strategies. In many ways, data is helping businesses thrive.

Technology is also accessible to people from most cultures and many income brackets. Anyone can purchase smartphones for less than $30 USD and use those smartphones for up to 75% of the activities a user would’ve needed a laptop or computer for just 5 years ago.

In addition, every person has had a unique experience and is a prime target for several business models. Every person also produces information that benefits businesses constantly, naturally and free of charge.

The popularity of social media also shows us how sharing information enriches people’s lives the world over. Everyone has a unique:

  • Educational background,
  • Family history,
  • Personal life view, and
  • Natural talent or gifting

Because of this, information helps business owners, business managers and marketing teams:

  • Understand their target market on a deeper level,
  • Provide potential shoppers with a richer, more enjoyable user-experience,
  • Avoid having to use insulting and tactless sales strategies,
  • Design better products,
  • Market more cheaply and effectively, (to a brand community rather than a horde of unknowns every season), and
  • Better understand how valuable their data truly is and how to keep it safe with managed IT services
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Big data analysis helps businesses investigate shopping decisions, fads and trends, social interactions and behavior patterns.

Because companies are starting to understand how much data can help their businesses, they are realizing that they also need to protect the:

  • Marketing data,
  • Historical data,
  • Market research data,
  • Financial information, and
  • Customer relationship information

…they’ve already collected and are actively collecting.

Companies must also back up their data properly and be able to quickly replace it in case of disaster. Effectively protecting your business interests means working with a capable IT managed services team.

At Invenio IT, we know all the ways that thieves, improper preventive measures and poor hardware and software choices can compromise your data. In addition, in a modern office, you have to consider security and/or backup for your peripherals, mobile devices and USB devices; in addition to your hardware, software, servers and network. Contact us today and learn about our IT managed services.

Dale Shulmistra is a Business Continuity Specialist at Invenio IT, responsible for shaping the company’s technology initiatives -- selecting, designing, implementing & supporting business continuity solutions to bolster client operational efficiencies and eliminate downtime.

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