Do you know the best advantages of cloud computing?

by | Dec 16, 2013 | Business Continuity, Cloud & Hosting

What are the advantages of cloud computing for the small business?

The innovative cloud computing model continues to rise in popularity given the many advantages of cloud computing for both small and big businesses. Regardless of the size or maturity level of these ventures, the cloud has many benefits especially with marketing, and cost cutting in the minds of many discerning business owners and companies. Once you identify the need to have the cloud computing model and weighing the pros and the cons, your firm is bound to end up with more benefits.

Cost effectiveness

Cloud computing compared to the conventional model is cost effective. As a firm, you will only have to incur costs for the specific use. You will not have to waste storage resources. You will be paying on a pay per use basis thus saving on the fixed costs. Such financial resources saved will enable the firm to grow. You will not have to incur heavy hardware maintenance cost; in fact, you won’t have to worry about hardware budget if you are thinking of expanding. Your wage bill will also go down since you won’t need extra staff to cater for data entry. In addition, long-term expenses for software installation will no longer be a bother. One of the other advantages of cloud computing is that you won’t have to bother stringing up an IT department and backing up the nagging budget associated with IT support.

File Sharing

Cloud computing has an easy way of sharing data files. This means your personnel can execute the same task on the cloud at the same time. It is easy to share data over the cloud in real-time. Conventional computing will allow you to do the same but not without the glitches associated with networking. Sometimes you will be unable to work if the network connection is low. Of the many advantages of cloud computing, there is possibility of hiring marketing firms on the cloud to market on behalf of your firm. On the cloud, you won’t have to do with delays associated with emailing. You only need to authorize such a marketer to access your data on the cloud and create a marketing strategy. For businesses which have expanded to other continents, it is a critical task that will allow your firm to be advertised in different time zones at the same time.

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Marketing Apps

Cloud computing hosts a large number of helpful apps that can turn your business operation into more profits. These apps are crucial when it comes to enhancing different operations. The advantages of cloud computing from an apps point of view could help a business make predictions, track staff performance and manage proactive social media initiatives. Social media campaigns and cloud computing are the ideal combination for increased growth and profitability for small and big enterprises.


There is need for businesses to evaluate performance and productivity. To this end, there are more advantages of cloud computing. You will benefit from the ability to analyze data from distant locations in real time. It is easy to beat competition on the cloud while consolidating marketing projections. If you want to jump into cloud computing, Invenio IT is your best option. Contact us for advice and tips on how to exploit the cloud and its benefits.

Dale Shulmistra is a Business Continuity Specialist at Invenio IT, responsible for shaping the company’s technology initiatives -- selecting, designing, implementing & supporting business continuity solutions to bolster client operational efficiencies and eliminate downtime.